Work Experience
Digital Marketing Specialist
During my role as a digital marketing specialist at iMatrix, I was responsible for implementing digital marketing content strategies, doing keyword research, optimizing site SEO, and revamping website design in order to facilitate conversions and drive marketing qualified leads for multiple client accounts.
Digital Marketing Specialist
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Working as a digital marketing specialist at Rosewood, I was responsible for ensuring that our website was effectively generating revenue in the COVID-19 business environment. My roles included designing and launching MAPs strategy, optimizing website content to focus on user experience, and utilizing a multichannel approach to guide our customers along their journeys from awareness through conversion.
Click to link below to view my resume!
Digital Marketing Skills
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Digital Marketing & Interactive Strategy
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MAPs Strategy & Execution
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e-Mail Content Creation
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Awareness Channel Development
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e-Commerce Implementation
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Website Content Optimization
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Digital Merchandising
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Leadership & Presentation Skills
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Data Analytics
Endorsements
"Sam's work ethic is very infectious. He hits the ground running with a level of energy that motivates the people around him to get work done. He finds problems and comes ready with solutions."
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- Shannen Melo: Director of Online Sales at Rosewood SD
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"It was a pleasure having the opportunity to work with Sam. A few things that continuously stood out to me were his strong work ethic, attention to detail, and fiery desire to build up those around him. He consistently met or exceeded sales quotas, helped develop processes in our inventory department, and developed an excellent rapport with both his colleagues and clients."
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- David Cisneros: Assistant Manager at Apothekare
Explore My Marketing Automation Campaign!
Launching the revamped rosewoodsandiego.com posed unique challenges for the Rosewood online sales team. One of the largest issues we faced was organically increasing awareness and engaged visits to the site. To navigate this roadblock, I developed and launched multiple MAP campaigns designed to drive web traffic to the site and increase conversions. Following a series of targeted e-Mail campaigns conducted throughout February, the site saw double-digit growth in page views, engaged visits, and pages viewed per unique visit. Resulting from the increase in engaged visits, Rosewood saw a 123% gain in online sales over the last three months.
Click below to connect with me!
